Competition: Young Glory Round 3 (Finalist) Project: It’s Absolutly Okay
Round three was an ABSOLUT-LY interesting brief for us. 🙃
Absolut, one of the leading alcohol brands in the world, wanted to get people to stop drinking when faced with a problem and start talking instead.
We realised that people usually drink their problems away in solitude because its just easier that way. It’s tough (and uncomfortable) opening up and talking about yourself or your problems with someone else.
So, we wanted to help people get more comfortable with speaking up about their vulnerabilities while also normalising being ‘not being okay’, especially when it has become a norm in today’s crazy state of the world.